How TikTok is Changing the Way We Discover (and Abandon) TV Shows
The landscape of television has undergone a significant transformation in recent years, driven largely by the rise of social media platforms. Among these, TikTok has emerged as a major player, fundamentally altering how viewers discover and engage with TV shows. With its unique format focused on short, engaging videos, TikTok has become a platform where trends are born, ideas flourish, and, crucially, where viewer preferences are shaped.